"why aren't we getting many applications from young, quick thinking, problem solving, team players?"And then the revelation, let's go to them and tell them about GCHQ - and let's use the gaming platform to do it. And they did:
"because they're never heard of us, and they're all too busy playing computer games..."
Government intelligence organisation targets recruits with Xbox Live ads
I love this on lots of levels. As a Government organisation it shows a real effort to connect with their target market in intelligent ways. And for them, it helps them really reach the candidates they want. I almost hope they have the ads rigged so they only appear for people who've reached the right level of the game or completed some secret mission.
Not being an XBOX player, I don't know for sure, but can imagine the problem is that the ads are just as ignored on the XBOX platform as they are everywhere else. But I applaud the effort.
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