For the past few weeks I've been working with our Sustainability in Action team, looking at developing a communications strategy that makes the most of social technologies without overwhelming them with too many channels to maintain - especially when the people in question are more at home working on the wormery than on the computer. It's been particularly interesting finding common ground in these conversations.A lot of the work is still to be completed, but my favourite part of the project is working towards a green map using geo-tagging technologies, in particular Foursquare.
One of the aims of the communications strategy is to let the University community know about the various sustainability/green efforts already in place. Various signs are being put up around the campus, but this can only go so far, and doesn't (for example) make it easy to find out about the green roof above your head.
So, by creating a foursquare account and "checking in" at each of the University buildings the team can leave "Did you know..." tips, so anyone else checking in at that building gets a little nugget of information. A virtual green map layer, if you like. The pictures in this post show the first couple of entries we have left.
We can then hook up Foursquare with Twitter and with some Google Maps magic on their website start to present a live Green Map - this bit is theoretical, but I'm sure it can be done, right?
1 comments:
Kate - check out http://GreenMap.org - our social mapping platform and universal iconography will help you create a real Green Map® in no time! Your Open Green Map can be seen on our site, on yours in widget format, searched by mobile or iPhone, shared and compared as part of a global Green Map of 15,000 sustainability sites to date. Register at http://GreenMap.org/join and Think global, map local!
Post a Comment