I installed Google Analytics tracking code on our staff and student intranets (home/login pages) late last year, so here is an overview on the data I am now gathering.
studentcentral (Blackboard - our student intranet)
staffcentral (web pages plus CMS - our staff intranet and default staff homepage)
My observations:
1. I'm interested in the weekends, although on studentcentral there is a clear weekend dip it's primarily Saturday that dips, Sunday stats are considerably higher. On staffcentral, both weekend days have very low rates. Who would have guessed the ideal downtime was Saturday not Sunday?
2. The Easter holidays, which we're now a week and a bit into for the students is very clear - their graph loses all normal shape, however for staff it seems to be pretty much business as usual.
3. And look at the typical shape of a week - students peak on Monday, tire on Tuesday and Wednesday, and reinvigorated on Thursdays and then tail off on Fridays. Staff on the other hand peak on Monday and then tend to go downhill all week...


2 comments:
Interesting. A very clear pattern - more regular than I would expect.
Wonder what you see if you do a moving average on the data...?
When someone showed us similar data for our websites, the absolutely *vast* blip was when it snowed.
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